Thank you to both IndieReader and Huffington Post for publishing my piece today. I’m thrilled that we move forward into the decade with a growing number of indie success stories, and a growing sense of pride in our efforts. our determination, and our achievements!

 

Self-Publishers: The New Generation of Cool Kids (Excerpt)

Huffington Post: Are Self Publishers the Cool Kids of the Industry?

Huffington Post, 20 March 2013

For years, self-publishing was widely considered an embarrassing fallback option. Occasionally a John Grisham would emerge, sell 5000 copies of a compelling novel, land a publishing deal, and ultimately achieve fame and fortune. But those authors were far and away the exception. Few authors willingly followed in their footsteps.

Nowadays, self-publishing is not only respectable: it’s downright hot. Today’s indie phenoms are rocking the industry, their books elbowing their way up the USA Today and NY Times bestseller charts, with stars like Bella Andre and Raine Miller scoring breathtaking seven-figure publishing deals. With their Ragged Dick success stories and can-do attitude, these inspirational indies are rapidly becoming the cool kids.

Until recently, this sea change in perception was nearly unthinkable. To wit, many bestselling indie authors were as (pleasantly) astonished as anyone else by their astounding success. After the release of Book 2 in her Blackstone Affair series, Raine Miller was content to stay indie. When her agent presented a seven-figure offer to sell the series to Atria, “well,” says Miller, “you take a deal like that (after you pick yourself up off the floor.)” The mind-blowing success of her Blackstone Affair series took Miller by surprise. “I really don’t know why it took off as it did,” she says.

[…]

Landing a traditional deal used to be the primary motive for self-publishing. This is no longer the case. Cora Carmack, author of the NY Times and USA Today bestseller Losing It, considers control a major benefit of self-publishing. “You have complete control of the creative process and you can bring books to market at a much quicker rate.” A prolific, hardworking author can feasibly take a book from draft through editing and design to quality publication in three to six months-far faster than the year or more required by traditional publishers. Speed-to-market can have an enormous impact on sales, particularly for books with seasonal or topical appeal.

Self-published authors also control pricing. Miller realized early on that the majority of books breaking into the top 10 on Amazon were self-published, a phenomenon she attributes largely to pricing. Miller published her first two titles, before The Blackstone Affair, with a small press. “The books got decent reviews,” she says, “but they would never chart on lists because they were priced too high.” Self-publishing The Blackstone Affair, Miller feels, was the smartest career move she has ever made.

[Read in full on Huffington Post]