**Looking for today’s #BlogFlash2013 post? Click here for Day Four: Books and a literary crossword challenge!**


In 2013, Naomi will be expanding her advice to offer something extra for readers. As founder of the incredible Sisterhood of the Traveling Books, Naomi is perfectly placed to provide fantastic and savvy tips on Goodreads, ebooks and more. Please let us know what you’d like to see covered in 2013!


This week The Author CEO, Naomi Blackburn, continues her series on book reviews. Last week, Naomi examined reviews from credible sources – such as Kirkus – that it can make good sense to pay for. This week she looks at blogger and reader reviews and how spoilers in reviews can be frustrating for both authors and other readers..

Naomi is founder of the Goodreads group Sisterhood of the Traveling Books, as well as the Nordic Noir group, dedicated to discussing Scandinavian mysteries. Last year, Goodreads ranked her at #11 on their top reviewer list, in both the U.S. and in the world (based on 2011 rankings). As a reviewer, Naomi is brilliant, insightful, and, as she puts it, “brutally honest.”

Please feel free to leave questions for Naomi, as well as any suggestions you may have for future posts. I hope you enjoy the column!


The Author CEO: Book Reviews: Giving It All Away

by Naomi Blackburn

A couple weeks ago, I received an email from Molly Greene, author of the novel Mark of the Loon, asking me to write a column on reviews. Molly said she is frustrated by book reviewers who give away too much of the storyline.  She finds this so frustrating that she has stopped asking for reviews.

Shocked woman reading

“Really?! I can’t wait to tel everyone about that!”

I can empathize with Molly. One of the things I love most about reading is that it is like Christmas every day. For me, a book is a surprise. I don’t know the characters, the story, etc. So every time I open a book it is like opening a Christmas gift. Am I going to like it? Or will it be like getting socks and underwear? Will it fit comfortably? Or is it going to go straight to the back of the closet where I hope I’ll never see it again? Reviewers who feel it is their duty to lay out the story or who write as if they’re living out their fantasy of being a New York Times Book Reviewer behind the laptop at their kitchen table ruin the fun.

My good friend Dee, a close friend I met on Goodreads and my co-founder of our Nordic Noir book group, is purveyor of the book review blog Dee’s Book Blog. An author we both love had a new release we were chomping at the bit to read. Looking at early reviews on Goodreads, I came across a review with such detailed information-including plot twists!-that my jaw dropped. Sure enough, I got to the end of the review and, other than a sentence or two, found not a dang thing resembling analysis or describing how she felt about the book. To call me livid would not have been a strong enough word. I was so infuriated that I made a comment on the definition of the word ‘spoiler.’ Then Dee chimed in!

This reviewer didn’t get it or maybe she didn’t care. Even after going back and forth with Dee and me, she continues to write reviews that contain spoiler after spoiler yet have little beef in areas that matter.

As a reader, I am too often on the receiving end of reviews that are basically a regurgitation of the book jacket info with a few additional plot points thrown in. The reviewers say very little about how they feel about the work, leaving the reader wondering if s/he actually read the book. These reviews get under my skin so much that they gave birth to my ‘Just the facts, Ma’am’ format on my book blog, A Book and A Review.

Get the facts

Balance what benefits your readers against your desire to share everything

On my blog, I break my reviews down into several sections. These sections include a brief summary of the storyline, a short section with my overall feelings about the book-do I recommend it?-and finally, a description-e.g., is the book a stand-alone or part of a series? In my reviews, conciseness is key!  I want readers to get a snapshot of the book and my opinion of it, without being bogged down by a lot of unnecessary information.

There is good news. First, like Molly Greene, authors can help by being selective in soliciting reviewers. Unfortunately, authors can’t do anything about unsolicited reviews (lest they be considered overly sensitive and blackballed). Steering clear of reviewers who spoil books for other readers-and readers also ignoring those reviewers-will quiet their voice, forcing them to either change or lose followers.

For the most part, I doubt that any reviewer intentionally writes poor reviews: many simply don’t know how reviews should be written. In my Goodreads group, Sisterhood of the Traveling Book, we often discuss the how to and etiquette aspects of writing reviews. There are ins and outs to book reviews and, like all things in life: EDUCATION IS KEY!

In this four part series, I will address:

March 20th – What a book review is not!

April 3th – What a book review is!

April 17th – Dating your book reviewer!

May 1st – You got reviewers: now database them!

About Naomi Blackburn

Naomi Blackburn

Naomi Blackburn, owner of The Author CEO, a consultation firm dedicated to helping independent authors navigate the development of strategic business plans and the marketing world, holds an MBA and has worked in the field of business development, sales and consulting for 12 years. A former social worker, she has helped hundreds of clients meet their life goals. An avid reader and top Goodreads reviewer, she comes to the world of books from a reader/reviewer’s perspective. She strives to help authors achieve their goals by teaching them to think of themselves as CEO/entrepreneur of a small business and helping them negotiate the business side of selling books.

Email ~~ Website