Molly Greene: A 5-Step Strategy for Building a Successful Blog

  • Molly Greene

Molly Greene: A 5-Step Strategy for Building a Successful Blog

As always, the very warmest of welcomes to the incredible Molly Greene. Molly is the author of Mark of the Loon and has also just released Rapunzel (Gen Delacourt Mysteries). A dedicated and brilliant blogger, Molly released the superb Blog It! The author’s guide to building a successful online brand to a flurry of well-deserved five star reviews.

Molly Greene

A 5-Step Strategy for Building a Successful Blog

by Molly Greene

Blogging requires a time commitment. People who blog know that, and it’s actually what keeps a lot of on-the-fence bloggers from jumping in. Time – or the lack of it – also keeps bloggers who’ve started from continuing. I can’t help you create more time to post regularly, but I know the time you spend writing and publishing posts pays off, and I can share my strategy about why that’s true. It might just help you look at your blog in a new way.

Molly GreeneI published my first post in March, 2011, and I’ve posted consistently nearly every Monday since. Does it get old? You bet. Did I get discouraged early on? Oh, yeah. Did I do it anyway? Absolutely. People have asked me what I do to handle the unavoidable blogging blues. Here’s the process I initiated to overcome it; I consider it my “blogger’s mission statement.”

1. I internalized the reason I blog

Why do you blog? An answer like “because everyone told me I should,” increases the odds that you’ll stumble. There are multiple reasons to build a successful blog. If you’re an author, blogging is an important tool in your book promotion tool box. Blogging sells “you,” meaning your unique voice. It teaches you about social media and the online world, it helps you meet and forge alliances with other authors and bloggers, and it brings traffic to your website, which lets people know about your books and enhances your name recognition with readers.

2. I committed to posting once a week

This was key for me, and I’ve talked about it many times before. I actually committed to posting once a week early on in my blogging career, and it’s paid off for me. Later, I incorporated the strategy of hosting guest posters once a month, which means I’m responsible for only 3 monthly posts. (Yaaay!)

3. I established several general blog post categories

When I first started I had huge anxiety around what the heck to write about. Chances are good you wondered, too. It took me about eight months of blogging to sort it out before I focused on 3-4 general subject categories. Each category houses a wide range of topics. You can make yours very general, such as personal essays (yeah, that covers everything), posts about your books and writing processes, and one or two non-fiction topics you use as themes in your novels and that you’re passionate about. Examples: homelessness, deaf culture, personal growth, or environmentalism. Establishing categories will focus your efforts, draw readers who relate, and help you organize your blogging time. If you struggle for ideas, check out my popular post, 101 Fabulous Blog Topic Ideas.

4. Based on those categories, I outlined several non-fiction books to publish in the future

Once I had my general subject categories, I identified three future titles and outlined the content of each one, chapter by chapter. Now, nearly every post I write covers one of those chapters and acts as a first draft for the book. That way, each blog post helps move another project forward. (Yaaay!) I’m flexible, of course, about these outlines. Topics can be added at will. This means my blogging time = future income via potential book sales, or an important freebie I can use as a subscriber incentive. This element also became another important reason why I blog. You can do the same. Give it some thought!

5. I consider nearly everything I think about, do, research, read, and/or learn a potential blog post

If I learn a new process, I write down the steps as I go and turn it into an article. If I attend a webinar, I take notes, put my own spin on it, give the presenter credit for the content, then turn it into a blog post. If I trip while I’m going down the stairs – yeah, you got it. Of course, you’ll be viewing your activities through the lens of your own subject categories, but you get my drift.

Whenever I question the time I spend writing articles for my blog or run out of steam about my intentions, I revisit this commitment strategy. It helps remind me why my blog is an important tool in my author/writer’s toolbox.

Readers, what’s your blogging strategy? Is your blogatude “full steam ahead” or “abandon ship?” What tricks do you use to make the process easier? Leave a comment and share!

2015-02-04T13:44:30+00:00December 3rd, 2013|Categories: Author Experiences|Tags: , |

About the Author:

Terri Giuliano Long, a frequent guest blogger, with appearances on hundreds of blogs, is a contributing writer for IndieReader and also wrote for Her Circle eZine. She lives with her family on the East Coast. Her debut novel, In Leah’s Wake, winner of the Global eBook Award, Popular Fiction, and Indie Discovery Award, Literary Fiction, has sold over 130,000 copies worldwide.


  1. Molly Greene December 3, 2013 at 11:00 am - Reply

    Terri, thank you so much for hosting me! Like many authors, I had a love/hate relationship with my blog until I realized the many ways it benefits me. I so hope this strategy helps others learn to love blogging, too. Thanks again!

    • Terri Giuliano Long December 9, 2013 at 2:19 pm - Reply

      Thank you again for a wonderful post, Molly! Blogging can seem so overwhelming. Your tips – as always – are invaluable!

  2. Branding 101 For Authors December 6, 2013 at 11:36 pm - Reply

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  4. Price McNaughton February 14, 2014 at 12:14 am - Reply

    Hi Molly,

    I love your post! It’s something I have been debating for a long time. While I love writing, I ended up recently building my blog around podcast author interviews. I found that at every convention and book signing I attended, I ended up talking with other authors about their books, my books, and writing in general. I had so much fun talking about writing with others that I thought others would enjoy listening to it as well. I LOVE hearing interviews of my favorite authors. I started looking for podcast interview series and had a hard time finding the type I wanted so I started my own. It’s been great. I’ve met some of the most amazing people through my podcast. I recently also began recording short stories as podcast mini-series just because it’s fun! And I thought others might enjoy them as well.

    My question to you is, if you were in my position, would you try to concentrate more on written posts? What do you think about podcasting vs. blogs? Do they work well together or is the author better off using only the written word since it is their writing that they are trying to sell? Or is it more of a case of finding something you enjoy doing and sharing it on a consistent basis? I’d love to hear your opinion!

    Thank you!


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